Behavioural Targeting: An Online Analysis for Efficient Media Planning? 87 6Qualitätssicherung24

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Behavioural Targeting: An Online Analysis for Efficient Media Planning? 87 6Qualitätssicherung24Consumers today are in the focus of a wide range of companies in a more and more global world, all of which implies an increase of marketing activities and hence an increase of advertising effort. Hundreds or even thousands of advertising messages are put in front of consumers every day through various media channels. However, every targeted customer has a very limited ability of perceiving advertising messages and even a smaller percentage of what